If you read any news publication related to marketing or branding efforts, the one word that you hear ad nauseam is millennial. How to reach them, how to target them are all topics that are discussed. Not everyone gets it right, but there are a few brands that do. Digital ad agency Moosylvania recently released the results of a study that was three years in the making. The list of a 100 favorite brands among millennials. Approximately 3,500 Millennial consumers — defined as those born between 1980 and 2002 — were asked to name their three favorite brands unaided in each of the past three years.
The Top 15 brands, according to the survey, are: Apple (1); Nike (2); Samsung (3); Sony (4); Microsoft (5); Target (6); Amazon (7); Google (8); Walmart (9); Coca Cola (10); Nintendo (11); Forever 21 (12) Adidas (13); Jordan (14) and Pepsi (15).
“Our research over the three-year period shows the top brands that continue to perform well for this group are resilient with their marketing efforts. These brands are entertaining their consumers and making them feel or look good,” said Norty Cohen, CEO of Moosylavnia. “Making the list doesn’t necessitate a large ad budget either. It’s more about what the brand does and how it makes the connection with the consumer. Creative, emotion-driven marketing enables any size company to drive product awareness with millions of consumers in real-time.”