FORBES RANKS THE MOST VALUABLE BRANDS IN SPORTS

most-valuable-sports-brands-forbes

Forbes is well known for their “lists”. The financial publication has just released another list.  This time turning to the world of sports, Forbes has unveiled their list of the 10 most valuable brands in sports in the world ranging between four different categories: businesses, events, athletes and teams. Known as the “Fab Forty,” these brands all exhibit similar traits. That being how much monetary premium they each command. We’ve included a snapshot of the list below. Head over to Forbes to view how they broke everything down.

Business

1. Nike ($26 billion USD)
2. ESPN ($17 billion USD)
3. adidas ($6.2 billion USD)
4. Under Armour ($5 billion USD)
5. Sky Sports ($4.6 billion USD)

Events

1. Super Bowl ($580 million USD)
2. Summer Olympics ($348 million USD)
3. Winter Olympics ($285 million USD)
4. FIFA World Cup ($229 million USD)
5. WrestleMania ($170 million USD)

Athletes

1. Tiger Woods ($30 Million USD)
2. Phil Mickelson ($28 million USD)
3. (tie) LeBron James ($27 million USD)
3. (tie) Roger Federer ($27 million)
4. Mahendra Singh Dhoni ($21 million)

Teams

1. New York Yankees ($661 million USD)
2. Los Angeles Lakers ($521 million USD)
3. Dallas Cowboys ($497 million USD)
4. New England Patriots ($465 million USD)
5. Real Madrid ($464 million USD)