JAMES HARDEN DISCUSSES HIS DEAL WITH ADIDAS


We recently brought you the story of how adidas welcomed their new $200 million man James Harden by dropping off a truckload of their signature silhouettes. Now, “The Beard” is taking time to sit down and discuss the new deal, what attracted him to adidas, previous three stripes pitchmen such as Tracy McGrady, Kobe Bryant Run-D.M.C. and more. As part of the deal, Harden will also be working the brand to develop apparel and footwear based on his style influences on and off the court.