ROLLS-ROYCE DRAWS PARALLELS TO RUGBY HISTORY WITH BESPOKE WRAITH

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British automaker Rolls-Royce is celebrating the similar independent spirits that founded its company and rugby through a bespoke Wraith created specially for the sport. The “Wraith History of Rugby” is a unique vehicle created by the brand’s Bespoke Design Studio in Goodwood, England, that incorporates elements that speak to the heritage of rugby. With the Rugby World Cup in full swing, this debut enables Rolls-Royce to unite with consumers who share a love of the game, as well as highlight its similar British heritage. The exterior of the Wraith is painted white, a reference to the white shirts worn at Rugby School and still worn by the English rugby team today.

Luxury Daily

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