Abercrombie & Fitch Co.’s Hollister brand today announced its 2015 anti-bullying campaign, All Equal. In partnership with indie-pop siblings, Echosmith, known for their hit single, ‘Cool Kids’, the program helps increase anti-bullying awareness. Now in its third year, the campaign continues to gain momentum and aims to reach more than 1 million middle and high school students around the world this year. Since launching the initiative in 2013, the company has donated more than $400,000 to supporting causes, reached over 750,000 students and awarded scholarships to 20 deserving students.
Since launching the initiative in 2013, the company has donated more than $400,000 to supporting causes, reached over 750,000 students and awarded scholarships to 20 deserving students.
Our goal in bringing the All Equal campaign to schools is not only to raise awareness, but to provide students with the tools and resources they need to stand up against bullying.” The first $100,000 of proceeds* from the graphic t-shirt line and round-up program will be donated to No Bully, a 501(c)(3) non-profit organization that leverages student empathy to stop bullying and cyberbullying.
A key component of the initiative is a college scholarship program that honors outstanding students around the world who have persevered academically while experiencing bullying, as well as those who have led the fight against bullying in their schools and communities.
Through a partnership with the National Society of High School Scholars (NSHSS) Foundation, the company will award 10 renewable scholarships in the amount of $2,500 to students starting college in the 2016 school year.
The shirts ($17.95) will be sold in all Hollister stores and on HollisterCo.com starting Sept. 11 and profits will go to organizations that support the cause.