UNDER ARMOUR RELEASES NEW INSPIRATIONAL VIDEO CAMPAIGN


Maryland-based sportswear juggernaut Under Armour who recently surpassed adidas as the second biggest player in the sportswear industry behind Nike, has just unveiled a new video campaign with the hashtag #RuleYourself. The video campaign features the lovely and talented ballet dancer Misty Copeland, NBA MVP Stephen Curry and golfer Jordan Spieth. With the tagline “You are the sum of all your training”, the ad is inspirational, motivational and proves the secret to success for athletes is practice and hard work. Check out the video above.