JAMES HARDEN OFFICIALLY SIGNS WITH ADIDAS

James Harden2

Earlier this month we reported that adidas was aggressively pursuing Houston Rockets guard James Harden with a deal worth a reported $200 million.  Nike then had the opportunity to match the deal.  Nike must have felt that Harden was not worth the asking price and did not match the offer. As part of the deal, Harden will receive a signature collection, intensive product design involvement and a major marketing role. Harden will officially begin with adidas on October 1st.