COCA-COLA CELEBRATES THE 100TH BIRTHDAY OF ITS ICONIC BOTTLE

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Coca-Cola is celebrating the 100th birthday of its iconic and memorable bottle.  The bottle was originally designed in 1915 as a response to Coca-Cola’s challenge to glass manufacturers in the U.S. to create a “bottle so distinct that you would recognize it by feeling in the dark or lying broken on the ground.”.  To celebrate the centennial achievement, the beverage company is publishing a new book, developing a new anthem, and hosting art exhibitions across 14 countries that delve into the evolution and artwork behind the recognizable bottle. Check out the details of the year long celebration here.

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