Having already tapped their half-sister Kim Kardashian and brother-in-law Kanye West for their 2015 spring/summer campaign, Paris fashion label Balmain is turning to sisters Kendall and Kylie Jenner to headline their 2015 fall campaign. The stylish campaign was shot by Mario Sorrenti and features Gigi Hadid and her sister Bella, Joan and Erika Smalls and Armando Cabral alongside his brother Fernando. Of the campaign designer Olivier Rousteing said:
This season’s Balmain campaign was inspired by a brief, key moment that happened when we were shooting our last campaign. While I watched Mario capture a kiss last fall, I was struck by the love and emotion that I was witnessing in front of me. Starting with a determination to once again focus on the beauty of an intimate connection, my team and I quickly concluded that a celebration of the unique and unconditional love of siblings is a natural progression from the spirit of last season.