BUICK TAKES A LOOK AT THE ROLE FATHERS PLAY IN THE DESIGN AND SCULPTING PROCESS

Buick Father’s Day Final from John Boros Productions on Vimeo.

The century-old creativity debate over the role of talent versus training to thrive professionally as an artist or craftsman has generated best-selling books, mountains of professional papers, thousands of hours of research and passionate advocates on either side but there is no clear winner.

For the designers and sculptors responsible for the future of the modern Buick portfolio, creative success is often both and, as you will learn, far from mere coincidence especially when it comes to dad.  Four current designers within the GM design studio are following in their fathers’ footsteps.  Buick invites you to learn their histories, what inspired them to becoming automotive designers and why they are so passionate about the Buick brand. Enjoy the video above.

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