DAO-YI CHOW AND MAXWELL OSBORNE NAMED NEW CREATIVE DIRECTORS AT DKNY

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Over the years DKNY has done an outstanding job in capturing the life and culture of New York City and delivering this message on a global scale. So it comes as no suprise that two of the nicest and most respected guys in the industry will now be taking over the duties as co-Creative Directors at DKNY. The Public School founders and CFDA/Vogue Fashion Fund award winners will also join newly appointed Chief Image Officer Hector Muelas at Donna Karan International.

“Our new creative team has a solid platform to re-energize and redefine what authentic New York means for DKNY right now, given today’s world of fast living, extreme innovation and global competition at the highest level,” wrote Caroline Brown, Donna Karan International CEO, in a statement, and Muelas, who is credited with most recently leading the global brand marketing initiatives for the Apple Watch, has big changes in mind for the brand—what Brown describes as “a 360 experience across all consumer touch points, brand messaging, digital universe, architecture, marketing, and more.”

Osborne and Chow will spilt time and duties between Public School and DKNY.  In a statement the pair said, “We both grew up in New York, and DKNY has always been part of the landscape of this city,” they wrote in a statement. “It is one of the brands that helped change the game for us and for American fashion. It evokes everything our city was always about—energy, disruption, new thinking, and transcending all boundaries. We are extremely proud and excited to be joining the company and to contribute to the next chapter of DKNY, one of the most iconic American brands created by Donna Karan, a true inspiration.”

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