During the Baselworld conference, luxury fashion house Gucci and musician announced that they have partnered up to create a unique wearable. The wearable piece of technology is being called “smartband” and the front man for Black Eyed Peas has dubbed the partnership “fashion-ology”. The combination of fashion and technology. The new technology will stand alone independent from any mobile device or smartphone and has the capability to send and receive text messages and emails, play and store music, map usage, track your fitness and has a voice activated “sophisticated personal assistant”.

According to the president and CEO of Gucci timepieces “ and Gucci Timepieces are setting the pace with our vision for a wearable technology,” announced today. “In developing together a device that is both fashionable and technologically advanced, we will create something that is unique in the marketplace. From the very start, I coined the term ‘fashionology,’ a merging of the worlds of fashion and technology, which is exactly what this collaboration with Gucci represents.”  She goes on to add, “is fully embracing the future of wearable technology that is now ahead of us, with the objective of launching a wearable device concept that is a fashion accessory, incorporating the most comprehensive and advanced technological functionalities.” Pricing and release dates have yet to be announced.