Bentley Motors continues to prove that there is life for the brand beyond just their line-up of high-end automobiles. Bentley presents the Infinite fragrance. A new scent for its men’s cologne collection. Initially launched in 2013, Bentley has introduced a new scent every year since. According to the brand, the Infinite fragrance is hailed as a scent for active and fashion forward men. The first scent, Intense, was part of a collaboration with various French perfumers and crystal-maker Lalique. Bentley’s new fragrance will be available via select retailers beginning April 2015.