REEBOK LAUNCHES “BE MORE HUMAN” CAMPAIGN


Reebok is kicking off 2015 by unveiling a massive ad campaign. This is the brand’s biggest campaign in over ten years. Dubbed “Be More Human”, the campaign is a strong statement for those determined to get more out of life through exercise. Kicking off the campaign is a video dedicated to those “who spend their days bloody, muddy and sore, not for bright lights or money, but to simply be the best version of themselves”. Coinciding with the launch of thew new campaign is the unveiling of a new logo dubbed the Reebok Delta.

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