JAGUAR TAPS IDRIS ELBA FOR EUROPEAN ROADTRIP

Idris Jaguar

British auto manufacturer, Jaguar, has brought in actor Idris Elba to star in its short film that captures a road trip across Europe that will take Idris from London to Berlin. The roadtrip will be documented on Twitter and captured with a camera with the footage being complied into a short film. According to Jaguar Global Brand PR Manager, Juliet Fairbairn, “Jaguar really admire Idris and know him to be a real car lover as well as a technology and driving enthusiast, so thought he would be the perfect person to team up with to road test the new XE.” Fairbairn goes on to say “In addition to that, we knew that we could create a great short film with him that would document his journey.” Track the journey on Twitter using the hashtag #IdrisXERoadTrip.

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