Major labels are always on the lookout for fresh faces to front their campaigns. With the power of social media the next fresh face is only a click or status update away. Which is why it was no surprise to learn that IMG will be utilizing Instagram to scout for talent.
In December the agency created an Instagram account called “We Love Your Genes”. Posting a photo on Instagram with the hashtag #WLYG will land your photo directly in front of the agency’s scouting and development team.
“Instagram allows us to see potential models’ natural beauty in their everyday lives. They no longer have to spend lots of money on photo shoots or portfolios,” says Jeni Rose, the VP of scouting for IMG. “Instead, they can come directly to us with simple smartphone snapshots and a lot of enthusiasm.”