Kendrick Lamar is hardly the first artist to have a high profile partnership with a major shoe brand and he certainly won’t be the last. However, today is his day. Today, the California native announced his partnership with Reebok. The classic athletic brand also took to its Instagram account to announce the addition of Kendrick to its growing lists of stars that it currently works with. The announcement also came with a short film directed by Anthony Mandler, which finds Kendrick back in his hometown of Compton talking about what inspired him to get in the music game and how he managed to break out of his adverse circumstances. Take a look at the inspirational video above and look for K. Dot to appear in a number of campaigns beginning in Spring 2015.

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