For the second time in its history, Maybach is set to revive the Maybach name. The first attempt happened in 2002. For the status symbol that it was and for how often it appeared in music videos and song lyrics, the reality was that the car was a very poor seller. Daimler announced in November 2011 that Maybach would cease to be a brand by 2013 and manufactured the last Maybach vehicle in December 2012.
After a short hiatus, the brand is teaming up with Mercedes-Benz to deliver a revamped Mercedes S-Class. Aptly dubbed the Mercedes-Maybach S600, the all new four door is expected to be the first of many cars to be released under this Mercedes-Maybach umbrella. The new Maybach is positioned to go against high-end rivals the Rolls-Royce Ghost and the Bentley Flying Spur. Pricing has yet to be released expect to be in line with Mercedes’ new ultimate luxury line. Look for the Mercedes-Maybach S600 to officially debut at the Los Angeles and Guangzhou, China auto shows later this month.