DIOR HOMME GENESIS – SEE THE ART OF FRAGRANCE CREATION


According to a recent study, annual global perfume sales hover around the $30 billion mark.  It’s hard to wrap your brain around a number such as that for a product we see as commonplace or just a part of our daily routine.  High-end fragrance creator Dior Homme is giving us a glimpse into the process that goes into designing a great fragrance. Dubbed “Genesis,” the short film is a “black and white voyage of hypnotic beauty” that follows the story of a drop through to the bottling process. “Poetic and in-depth, modern and sophisticated, it allows itself the luxury of stopping time.”

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