When the Apple Watch was first rumored to be something that Apple was working on there was a sense that this was going to come out of the gate as a luxury item. In keeping with that same thought process, Apple has been slowly releasing marketing that is more in line with fashion. The latest campaign images shot by British photographer David Sims and styled by Karl Templer were initially introduced to the who’s who of fashion at a private dinner hosted by Apple during Paris Fashion Week. Clearly this is a much different audience than the tech-centered crowd that propelled Apple to where it is right now. As we approach the 2015 release, it’ll be interesting to see if Apple stays with the fashion-centric advertising.