Woolrich, Inc., the Pennsylvania-based outwear and lifestyle brand, has announced the opening of their first standalone retail space in North America. Located at 125 Wooster Street in New York’s SoHo neighborhood, the two-level flagship will carry men’s and women’s clothing and accessories from the brand’s contemporary collection, Woolrich John Rich & Bros. It will also feature men’ wear from the designer label Woolrich Woolen Mills. The move marks a significant step for the company’s international retail expansion, which follows the recent opening of three European stores in Hamburg, Sylt and Prague.
The SoHo flagship is designed as a contemporary retrospective of the company’s 184-year history. Vintage items from the original Pennsylvania mill, including wool-production tools, swatch cards, catalogues and various garments from the historical Woolrich archive, decorate the space. The 1,400-square foot ground floor features antique windows and furniture, recovered from an old hardware store, while the 500-square-foot basement level is designed as a contemporary “Woolrich Men’s Club” which will double as an event space. The ground floor will highlight the Woolrich John Rich & Bros. collection―notably, the full range of iconic Arctic Parkas which is finally available in the U.S. for both men and women. The basement level will house the brands’ made-in-America product, including blankets and bags and the Mark McNairy-designed Woolrich Woolen Mills collection. Check out the new store at the address below.
125 Wooster St
New York, NY 10015