With football season less than a couple of weeks away, Hugo Boss Parfums has just unveiled its latest advertising campaign – “Success Beyond the Game’ NFL. The campaign features three of the games biggest stars – Clay Matthews of the Green Bay Packers for BOSS BOTTLED, the Denver Broncos’ DeMarcus Ware for BOSS BOTTLED. NIGHT and Victor Cruz of the New York Giants for HUGO MAN. All three were selected because of their skills on the field and their refined sense of style off of it.


“My definition of success is winning at whatever you put your mind to- reaching your goals, and aspirations. Its feeling like you can do whatever you attempt. Success is personal, and can be defined as whatever you want it to be, whether it be winning a football game or becoming employee of the month. As long as you’re winning and reaching your goals, thats being successful.” – Victor Cruz for HUGO MAN


“When it comes to success, first and foremost, I know that people are going to define me through the sport I play. Obviously, as a team that means winning championships. On an individual level, it means making my plays, being a leader on the field and being an impact player. In life, success could apply to so many facets, but to me, success means always trying to be the best at whatever it is that I do.” – Clay Matthews for BOSS BOTTLED.


“My definition of success is to be happy in what you like to do best. It’s not a monetary value; it’s an internal value in itself. If you’re happy from the inside-out, thats what is important. Success comes as a day to day value or reaching a goal that you have, and you’ve got to prepare yourself for what’s to come when success is there.” – DeMarcus Ware for BOSS BOTTLED. NIGHT.

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