Perry Ellis is seeing double in its Fall 2014 advertising campaign, which explores the dichotomies of men’s style and the versatility of the brand’s modern-yet-approachable collections. In the newest evolution of the Very Perry campaign, Perry Ellis plays with the idea of duality, featuring one model interacting with himself, each “version” a different iteration of the Perry Ellis man. The black-and-white imagery is set against color-blocked backgrounds, creating a graphic template for this season’s “twins.”
“The Fall 2014 Perry Ellis ad campaign builds upon the idea of a playful challenge and echoes the words of the late designer of not taking yourself, or fashion, too seriously,” explains Matt Cronin, vice president of marketing at Perry Ellis. “Perry Ellis knew how to walk the line between well dressed and uniquely expressed – while making it all look so easy.” The campaign flips personal perspective and invites the viewer to find the fun in embracing all sides of one’s self and style. The campaign was shot by photographer Daniel Jackson and features model Mikus Lazarus.