NBA DRAFT PROSPECT DANTE EXUM FEATURED IN NEW FOOT LOCKER COMMERCIALS

dante-exum-foot-locker

Within a few short hours the lives of many former college players will be changed forever. Foot Locker has launched on YouTube a series of five new commercials with adidas featuring NBA Draft prospect Dante Exum of Australia.  The latest ads are part of Foot Locker’s successful “Approved” marketing platform and poke fun at Exum’s current “celebrity status,” or lack thereof, while centering on the idea that “Life Changes After the Draft.”

In one of the spots, entitled “Paparazzi,” Exum expresses concern about going to a Foot Locker store due to the possibility of paparazzi being there, to which his friends respond by laughing uproariously, knowing he’s a relatively unknown commodity in the United States .

Each of the five spots will debut digitally on Foot Locker’s YouTube channel. The spots will make their television debut on ESPN during the NBA Draft tonight.

Foot Locker Youtube Channel

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