Mizuno is converting “miles into money” by donating $1 to Back on My Feet for every mile run up to 100,000 miles by runners who download and run with Mizuno’s mobile “baton” app. Back on My Feet is a national for-purpose organization that uses running to help those experiencing homelessness get back on their feet personally and financially through job placement and other resources.
Through the Mobile “Baton” app, every dollar earned will help those experiencing homeless use running to create self-sufficiency and get back on their feet. Please see attached for an official press release that provides additional detail on the program.
In order to participate, consumers should visit www.ifeverybodyran.com (also available on Apple’s App Store and Google Play) to download the Mizuno mobile “baton” app, pick a week in which to run using the app, and finally, pass the “baton” to other runners through a convenient social media share function.
The relay is live from May 19th and will run through August 19th. Participants can activate their app at any point during this time and Mizuno will donate $1 for every mile run up to 100,000 miles to Back on My Feet.
To download the “Baton” app, consumers can visit the Apple App Store or for Android users, visit the Google Play store. Or visit the “If Everybody Ran” microsite www.ifeverybodyran.com to download the app, view the leaderboard and find out more about the program.
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