CHIPOTLE CUPS AND BAGS TO FEATURE ESSAYS FROM TONI MORRISON, JONATHAN SAFRAN FOER AND OTHERS

Chipotle

As if Chipotle couldn’t do anything else to be one of America’s best places to eat, the fast causal chain has just unveiled a series of essays from great minds like Toni Morrison, Jonathan Safran Foer, Maclcolm Gladwell, Sarah Silverman and others which will be featured on their bags and cups. Dubbed the “Cultivating Thought” initiative this is a move away from what most restaurants do with available real estate on trays, and cups.

Packaging in fast food restaurants is typically sold to advertisers, or used to promote new limited-time menu items, but we have never used our packaging that way,” said Mark Crumpacker, chief marketing and development officer at Chipotle. “Instead, we have used it to entertain our customers using wit, humor and design. Following in that tradition, our new packaging allows customers to connect with a great selection of entertaining and thought-provoking authors they may not otherwise have encountered.” 

Look for the new packaging to arrive at your local Chipotle restaurant in the coming weeks.

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