Fast fashion’s newest name, boohoo.com, proudly launches its menswear component, boohooMAN, in the United States for Spring/Summer 2014. The collection boasts a large selection of exclusive, in-house designed, fashion-forward looks for men; all retailing for under $100.00. The United Kingdom-based ecommerce retailer has been quickly gaining momentum in the men’s market, targeting fashion-forward, individually minded guys. BoohooMAN offers looks inspired by leading runways, international tastemakers and metropolitan streets.
“MENSWEAR HAS BECOME MUCH MORE FASHION-FOCUSED AND BOOHOOMAN ECHOES THAT CHANGE” – SHANE CHIN, BOOHOOMAN HEAD DESIGNER
APPARATUS 