Actor, screenwriter and director James Franco has been a long time partner with Gucci. Franco has been guesting in the fashion house’s advertisements since 2009. In 2013, Franco produced The Director – a documentary based on the Italian fashion label’s creative director, Frida Giannini. Franco’s latest collaborative effort finds him in the director’s chair and staring in the short film “Techno Color Sunglasses” alongsode model Natalia Bonifacci. The film set at the Chateau Marmont on Sunset Boulevard, promotes the brand’s Techno Color sunglass collection.