If Everybody Ran

Iconic sports imprint Mizuno recently launched the “What if Everybody Ran? campaign. The project was initiated and commissioned by Mizuno Running and executed by a research team at the University of North Carolina.


The project was a national call-to-action to get more Americans running as a means of improving individuals as well as our nation UNC scoured through volumes of existing research, statistics and facts, including U.S. Census data, executing detailed calculations that illustrated the effects that running could have at a macro level. 

Here are a few highlights from the project:

  • 37% more smiles in the United States
  • 163,607 (18.7%) fewer divorces annually
  • 29.3 happier marriages
  • in one year, Americans would spend 7 billion more hours outdoors
  • 27 million more sunrises seen per week
  • $143 billion savings in health care costs
  • 5 million fewer hospital visits annually
  • 116,000 fewer hip replacements annually
  • 25% more breaths of fresh air taken
  • the non-running population could drop 1.9 billion pounds in a year
  • 200 million inches lost from American waistlines
  • 48.1 million fewer cigarettes smoked daily
  • increase average life expectancy of 6.2 years in men and 5.6 years in women
  • 32% better dreams and 23% less tossing and turning

If Everybody Ran2

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