When David Beckham launched his bodywear collection in collaboration with fast fashion retailer H&M, it seemed to be a match made in retail heaven. Fast forward to 2014 and Becks is back again with a fresh campaign for his successful line of men’s undergarments. As with the previous campaign, Beckham will be front and center sporting pieces from the collection that include twists on classics and traditional items. This collection also marks the introduction of a kids Bodywear collection. David Beckham Bodywear for H&M’s Spring 2014 collection will hit H&M stores on January 30th.