The term “streetwear” has become so commonplace that it’s sometimes waters down the true meaning behind the wor. With more streetwear brands entering the market, the choices are endless. In keeping with their unconventional approach to streetwear, Play Cloths has just delivered the first installment of their 2013 Holiday lookbook. The lineup draws inspiration from traditional Norwegian styling and patterns, features sweaters and T-Shirts. There are enough options to keep you satisfied and warm this cold season. Shop the collection beginning November 12 on the brands website.