Samsung doesn’t seem to be short on celebs. LeBron James joins the likes of Jay Z and Lionel Messi as the latest celeb/athlete to be the brand’s pitchman. In this 2 minute video LBJ discusses how he keeps his edge and stays ahead of the competition. Weaved into his daily routine are the latest products from Samsung from the Galaxy Tablet to the Galaxy Smartwatch. Click play above to watch the spot and click here to learn more about Samsung Mobile’s partnership with LeBron James.