London based private equity firm Permira Advisers LLP, who already owns clothing brand Hugo Boss, is reportedly in preliminary talks to buy iconic British punk-boot maker Dr. Martens. Adding the Dr. Martens brand to their portfolio fits nicely into Permira’s strategy of scooping up well known retail brands like Hugo Boss and New Look. The sale would include a licensing deal and when finalized will reportedly be in the $485 million range. Family owned R. Griggs Group currently holds a 91% ownership stake in Dr. Martens.
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