It’s pretty difficult to walk through an airport or pretty much anywhere without seeing that ubiquitous “b” on the side of a set of head phones.  Whether you’re an audiophile or just into trends, chances are you’ve owned a pair of Beats by Dr. Dre.

The expansion of the Beats brand has been nothing short of spectacular.  Looking to continue that growth in the buds soace, the Beats team has just released a less expensive option.

The urBeats feature the popular Beats styling in three different colorways.  In addition to crisp sound and a bass heavy frequency, there’s also an in-line volume control and solid metal casing to keep your earphones in proper working condition.

Available via Beats by Dre online store.  – $99

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