It seems as if the moment we think we have Jay Z‘s formula for success figured out, he makes a sharp turn and turns the music world on its head.  Tonight, Jay in collaboration with Samsung dropped the long rumored commercial about a top secret project the two camps have been working on.  That secret project now has a name.

As evident by the crew of producers assembled, which include Rick Rubin, Pharrell Williams, Swizz Beats and Timbaland the rules of the music game are going to be rewritten.  Many people may be wondering what the connection between Hova and Samsung is?  Here it is.

Samsung has purchased 1 million copies of Jay-Z’s coming album, entitled “Magna Carta Holy Grail,” slated for release July 4, and plans to give them to Samsung Galaxy smartphone users for free – 72 hours ahead of the release.

The users are to receive the music through an app they’ll receive later this month. (Recipients won’t be able to share it until the official release date.)  The “Next Big Thing” seems to have arrived.  Your move Apple.

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