JONY IVE BRINGS ORDER TO COMPLEXITY WITH APPLE IOS 7

Just a day after debuting it’s latest operating system at the WWDC conference, Apple has released a video tour of iOS 7 which is narrated by Jony Ive.  In true Apple fashion, the video highlights the meticulous manner in which Apple achieves its simplicity including translucent layers, a vastly expanded color palate, and more. The goal of the latest update is to drive simple app navigation and use.

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