What many fans of Louis Vuitton may not realize that the Damier Canvas pattern was released a full seven years before the iconic Monogram deign that is synonymous with the brand. The Chess board design which was originally developed by Louis Vuitton himself and his son Georges Vuitton was the first to feature “L. Vuitton Marque Deposee” or L. Vuitton Registered Trademark to prevent copycats.
For reasons that are still unknown, Louis Vuitton stored the Damier pattern away until it made its debut almost a century later in 1996. Since its re-release, the Damier and collection has been one of the most beloved and most recognizable patterns in the world. For a closer look at the Damier Signature collection, have a look at the new stop-motion campaign by Louis Vuitton.