Fans of the Canadian label Joe Fresh have only been able to buy the preppy line in New York and New Jersey. Starting this weekend, everyone will be able to purchase the popular brand. In partnership with JCP, Joe Fresh will be available in 681 of JCP’s retail stores.
The deal was originally announced in July by JCP CEO Ron Johnshon to further make his “shops” concept a reality. Joe Fresh is a lifestyle brand and its line at JCPenney will feature everything from a $4 pair of flip flops to $39 silk tops. Nothing from Joe Fresh’s JCPenney shop will cost more than $69, according to Racked.